Increase Your Sales: Top 5 Reasons to Develop Client Personas

How well do you know your customers? Are your current clients the ones you actually want?
In this presentation, business owners will learn:

The Case for Creating Buyer Personas (and a few examples of what can happen if you don’t)
Examples of Buyer Personas Demographics & Psychographics
Generational Marketing & Preferred Content
Methodologies for Developing Your Own Client Personas
Now What? How to Deploy Your Personas for Content and Budgeting

Business owners will gain a greater understanding of their existing and preferred customer profiles will take away ideas they can immediately implement to increase engagement with customers and ultimately increase sales.

More about Barb Osier Breeser
Barb Osier Breeser has over 25 years of experience in Advertising, Trade Shows, Social Media, Inbound Marketing, Content Strategy, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local & regional businesses as well as national and international companies.

As Vice President of Sales & Marketing with Purplegator, Barb helps clients generate traffic, leads and sales online and on their mobile devices.

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Date and Time

Tuesday Aug 20, 2019
7:45 AM - 9:00 AM CDT

Location

West Des Moines Chamber
650 S. Prairie View Drive, Suite 110
West Des Moines, IA 50266

Fees/Admission

Members: $19
Non-Members: $29

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Contact Information

Kara Matheson
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